***I am not affiliated with Coffee-mate in anyway, this post is for educational purposes only.***
Following up with my banner ads I had to create an e-mail that goes along with my holiday banner ads for Coffee-mate. Most of my inspiration came from Coffee-mate’s website, I did this so that when people click on the email links that take them to the website they will recognize the theme. I think this is important for the recipient because it establishes trust and emphasizes the brand’s identity. If I were to receive an e-mail ad, and then clicked a link that took me somewhere unrecognizable it would make me panic and fear that I have clicked on a spam e-mail containing viruses. So, I am trying to create some consistency throughout the ad campaigns.
That’s all ya’ll! XO