Coming to an inbox near you…

***I am not affiliated with Coffee-mate in anyway, this post is for educational purposes only.***


Following up with my banner ads I had to create an e-mail that goes along with my holiday banner ads for Coffee-mate. Most of my inspiration came from Coffee-mate’s website, I did this so that when people click on the email links that take them to the website they will recognize the theme. I think this is important for the recipient because it establishes trust and emphasizes the brand’s identity. If I were to receive an e-mail ad, and then clicked a link that took me somewhere unrecognizable it would make me panic and fear that I have clicked on a spam e-mail containing viruses. So, I am trying to create some consistency throughout the ad campaigns.

That’s all ya’ll! XO

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