Making a SPLASH!

honestIMC

***First, let me say that I am not affiliated with The Honest Company in any way and that this project is for educational purposes only.***

For this assignment I had to choose one of my favorite companies that has a consistent IMC (Integrated Marketing Communications). I chose The Honest Company because their IMC is spot on and extremely consistent across all of their marketing channels. Okay, okay….being able to use [another] picture of my nugget may have swayed my choice. #sorrynotsorry

For real though, as you can see from my examples below, they have a some common styles and overall feel. They always look clean, fun, and simple. This speaks volumes to who they are as a brand, because they are all about cleaning up messes in a fun, and simple [limited ingredient] way. Once I chose the “who,” I went to their website and a picture of their swim diapers caught my eye; and I knew I had a picture of the nugget in a pool that had some action that I wanted to play with. The blue I chose is there signature blue, and I knew I couldn’t have a convincing campaign without it. They also use orange as their accent color, so that is why I chose it for the small icons. I chose two fonts (Rokkitt & Typo Grotesk Rounded) for most of the headline and body copy that resembled the ones used in the examples, as closely as possible. The “splash” is a font called “shorelines script,” and I chose it because I thought it added to the water affect I created.

Check out The Honest Company here!

Here’s the step-by-step:

  1. Found the picture of the nugget splashing in the water, and deleted the background around him, leaving some water around his legs. Then, I used a layer mask to soften the edges around him and added several adjustment layers.
  2. Found an image of the diapers & logo on the web, and removed the backgrounds.
  3. With various different shape tools, I drew a large blue rectangle, the “shop now” button, the dashed frame, the dashed circles, the check marks, and cancel symbol.
  4. I used my type tool to create the headline, and ad details. However, to make the “splash” look like water, I added a bevel & emboss effect, inner glow, and a color overlay.

 

That’s all, y’all! XO

 

3 thoughts on “Making a SPLASH!

  1. Nancy Philman says:

    Amazing design, yes I’m partial to the Nugget, too.nthe design is very refreshing, lots of white space. Simple and to the point. What could be better? Way to go Caitlin

    Like

    • Nancy Philman says:

      An amazing design. Yes, I’m partial to the nugget. It captured my attention right away. I love the use of summery colors and the amount of white space. You convinced me that this company has quality products. I wonder if they will offer adult incontenance products?

      Like

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